Enrollment and Marketing Coordinator

Position Overview:

Northwest Ohio Classical Academy is seeking a detail-oriented and mission-driven Enrollment and Marketing Coordinator to lead and manage the student enrollment process from initial inquiry through registration and re-enrollment. This role oversees compliance, communication, and data management related to enrollment, while also driving marketing efforts to promote the school’s mission and boost community engagement. The ideal candidate will excel in organization, communication, and event planning, and will play a vital role in representing the school to prospective families and partners throughout the year.

Key Responsibilities:

Enrollment Management

• Create a compliant process for enrolling and withdrawing students.
• Facilitate enrollment lottery, family communication, registration process, document verification, and document compliance.
• Facilitate re-enrollment for current families.
• Recruit and enroll additional students throughout the school year when withdrawals occur.
• Communicate enrollment policies and procedures to all relevant staff members.
• Develop annual enrollment calendar.
• Provide weekly updates regarding enrollment progress to administration.
• Serve as point of contact for families interested in NOCA.

Data, Compliance & Communication

• Communicate in a timely manner to the EMIS coordinator on discipline, enrollment, withdrawals, and address changes.
• Oversee the process of maintaining and updating all state-required enrollment documents annually through Final Forms.
• Collaborate with Final Forms to create, edit, and update student forms.
• Maintain physical student files ensuring full compliance for annual audits.
• Maintain student archives and initiate annual file transfers to the archive room.
• Ensure enrollment information in all print and digital media is current and accurate.

Event & Tour Coordination

• Prepare for, execute, and track data from all enrollment events.
• Schedule student shadows and prepare student ambassadors, staff, and faculty to welcome guests.
• Schedule and run all family tours and enrollment interest meetings.
• Support administration by planning for, attending, and hosting a minimum of six enrollment events.
• Organize and maintain all enrollment event supplies.
• Serve as a point of contact for vendors related to enrollment and marketing efforts.

Enrollment Systems & Reporting

• Maintain an enrollment interest management system to track contacts.
• Maintain an enrollment dashboard with up-to-date enrollment and waitlist data.
• Create content and maintain enrollment folders.

Marketing & Communications

• Support administration in the development of a marketing plan aligned with the school’s mission and budget.
• Assist with implementing marketing opportunities.
• Design and update various marketing materials such as yard signs, postcards, and fliers.
• Strategically plan marketing throughout the school year to promote enrollment and name recognition.
• Plan, write, edit, and curate mission-driven content for all marketing channels.
• Serve as point of contact for marketing vendors and new marketing opportunities.
• Create and promote Facebook events for school-wide activities.
• Create and manage social media advertising.
• Manage school text and email communication services.
• Maintain Facebook, Instagram, and the school website.
• Create timely communications to prospective and current families.
• Collect and coordinate content, photos, and updates for the monthly newsletter for staff and administration.

Community Engagement & Alumni Relations

• Seek out community engagement opportunities and build relationships with like-minded organizations, preschools, and businesses.
• Create a system to track and engage alumni and alumni families.

Other duties as assigned.

Qualifications:

Education & Experience:

• Bachelor’s degree in education, communications, marketing, or a related field required; master’s degree a plus.
• Minimum of 2–4 years of experience in enrollment management, marketing, admissions, or school administration preferred.
• Experience working in a school or educational setting strongly preferred.

Skills & Competencies:

• Excellent organizational and project management skills with strong attention to detail.
• Outstanding written and verbal communication skills.
• Strong interpersonal skills and ability to work collaboratively with diverse stakeholders (students, families, staff, vendors, and the community).
• Ability to manage multiple tasks and deadlines in a fast-paced environment.
• Proficient in Microsoft Office Suite, Google Workspace, and student information systems (e.g., Final Forms, EMIS, or similar platforms).
• Familiarity with marketing and design tools (e.g., Canva, Adobe Creative Suite, or equivalent) is a plus.
• Proficient in managing social media platforms and basic digital marketing.
• Knowledge of enrollment regulations, compliance, and FERPA requirements is a plus.

Attributes:

• Mission-driven, with a passion for classical education and serving families.
• Proactive, resourceful, and self-motivated.
• Comfortable in public-facing roles, including giving tours and presentations.
• Flexible and able to adapt to changing priorities and needs throughout the school year.

About Northwest Ohio Classical Academy
NOCA is Ohio’s first state-chartered, publicly-funded, independently-governed, tuition-free, classical school. It is curriculum school of the Barney Charter School Initiative of Hillsdale College, a network of classical charter schools united by curriculum and purpose. NOCA opened its doors in 2019, with 210 students in grades K-8, and has seen strong and steady growth. It now serves grades K-12 to over 600 students. NOCA is a flourishing school with a passionate, dedicated faculty, staff, and families who value and enthusiastically support NOCA’s mission.

Candidates interested in this position, please submit resume, cover letter, and a statement answering the question, “Why Classical Education?” to hiring@nocacademy.org